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Category Archives: Analysis

Rogare Fundraising Think Tank completes comprehensive review of theory underpinning relationship fundraising

In January 215, Rogare began a comprehensive review of relationship fundraising. In a project jointly funded by US donor management software company Bloomerang and American fundraising agency – Pursuant, Rogare set out to identify academic theories that fundraisers can use to further enhance the donor experience. The resulting four-volume report – Relationship Fundraising: Where Do […]

12 Ways to Tackle Decision-Making Bias

A few weeks ago I presented the results of a marketing test. The results, whilst robust and statistically valid, were controversial as they demonstrated that a prevailing organisational strategy was potentially flawed. I knew that the presentation would be tough but I was hoping that the facts would speak for themselves. The results were presented, consternation […]