Communications
How Can We Engage With People More Effectively?
We can help you better understand the behaviours of your existing customers, and also their values informing what makes them tick. This will make you will be better placed to engage with new clients, customers and supporters in the future.
Our tried and tested proposition development process gives people in your organisation the skills and knowledge to build compelling communications platforms that demonstrably achieve improved response rates.
Ways We Can Help You
Audience Research and Segmentation
Proposition Development
Message and Ad Copy Testing
“Chris has taken a group of us on a journey, not only helping us see the wood for the trees, but building our skills so we can then apply them to the ongoing needs of the charity.”
Case Study
Alzheimer’s Society
Task
Encourage more people to participate in challenge events
Action
Pentatonic was engaged to help staff develop more effective marketing propositions. Before writing any propositions, we designed a study to better understand the values of people who had participated in events in the past. What was important to them? What mattered in their lives?
The results were fascinating and gave a clear indication of what would (and would not) resonate. By focusing on the people’s values we were able to create more meaningful, effective and engaging propositions.
Result
A significantly increased level of supporter participation, particularly for trekking events. We design effective research programmes that gather the right data from the right sources.